OUGD603 / PPP3 - Yearbook Submission.

OUGD602
PPP3
YEARBOOK SUBMISSION


For my designer statement I wanted to have a bit of fun and create something memorable. In a recent crit with Tony Broomhead from Architecture at Sheffield uni, he spoke about the power of the CV and how most of the time, people look to see what you're like personally, and what you do outside of design, including your interests, can help determine your future employment. The purpose of the yearbook is something that potential studios can look at when attending the end of year show, whilst I still wanted to communicate myself as a designer I also wanted to make sure that I threw a bit of my personality in there too. 

Designer statement:

I am a print led designer who enjoys making brands that people fall in love with. For me, a successful outcome is reliant on a strong concept, and when building one I always try and create something that is more than expected. Attention to detail can make good design, gold design, and that is an approach I take every time I start something new. The flexibility of packaging and its interaction with its audience is also something that interests me greatly, as it allows me to experiment with my love for tactile design and great craft. Finishing and production processes are just as important to me as the concept at the start, after all whats the point of bacon and pancakes for breakfast with only a splash of syrup?


I wanted my images to act as a reminder of my work in my portfolio, for this reason I decided to include 3 projects in the portfolio instead of just 1 or 2. From my portfolio I picked what I believe to be my 3 best projects from the year that I would like to be remembered by. They were also the types of work that I want to do in the future and so hopefully If I were to gain contact with any studios, it would be ones with similar practice's.