Monday, 6 October 2014
Friday, 9 May 2014
PPP2: Presentation.
PPP2 presentation:
Notes I made about the year when planning my PPP2 presentation:
Notes I made about the year when planning my PPP2 presentation:
First I’d like to begin with recapping the year.
This year I…
Turned 21.
I feel like this year has been a real whirlwind for me, and in reflection of the video, I feel as though life might have actually gone that fast. It only seems like 2 minutes ago, I stepped through the doors of the college, shiny new macbook in hand, with the thought of, I’m not going to be able to make it through the first two months. Now I’m here, one bag drop incident and one coke accident later with a newer, slightly dirtier macbook approaching my third year on BAGD.
The only way to do great work is to love what you do.
I started out the year creating some work I was really proud of, and some I would even consider putting in my final portfolio.
One of my favourite projects I completed was the print I created for Cath kidston. The brief was to create a new conversational print for the brand which could be used across three sections of the company. The print was based upon memories of holidays at the british seaside, great for the audience (29 year old women) whom, when they were younger probably spent a lot of time here.
I found from this project that something I really enjoy is working for and adapting to an already existing brand, and it has made me consider the idea of working on a design team for one company.
The winners of this brief have the opportunity to be considered for an internship on the Cath Kidston print team which is something I would love to do If I were given the opportunity.
Don’t work with your friends.
- Fred Bates.
Contrarey to what we were advised to do in terms of the collar brief for responsive, Myself and one of my good friends on the course Caitlin decided to collab together. It was actually a project that I really enjoyed and I wouldn’t go back and pick anyone else. What I really realised with collab work is that as long as you pair great communication with best intent for the project, it doesn’t matter who you work with friends or not.
ERROR 404.
ONE DOES NOT ENJOY WEB.
I have only completed one web brief this year which was directed in the first module. Although I managed to code the website, I found that I didn’t particularly enjoy the actual designing for the interface. However this might be down to lack of experience. However I would like to give web a second chance and therefore, will use this summer to design and code my own promotional web platform.
“Think like a queen. A queen is not afraid to fail. Failing is another steppingstone to greatness.” Oprah Winfrey.
There are some projects that I believe I have not done so well in due to lack of resources, time and motivation, particularly towards the end of the year with a busier schedule. I have learnt this year that for the most part well studying the only person who is really going to help me out and have my back in difficult times is myself, and so thinking positively is something I am trying to adapt to currently and will continue to do. Failure is not who I am, It is something I learn from in order to be successful.
To experience is to grow.
Talk about possible placements. where you would like to go, why they suit you, how you would like to approach them. but then talk about how there is something much bigger that you would like to take the time to work on this summer.
Choose joy.
After everything I have done this year, I believe the most important thing that I need to work on over the summer is not anything about my professional practice but more so my personal, and that is how to be happy.
This year I worked so hard in the first few months that over easter I feel like I began to burn out, and ever since, have not really enjoyed my work and partially lost my love for graphic design. so whats the plan?
Treat it like a 9-5 job.
Really try to treat university like a 9-5 job, with the exception of working a day on a weekend, +plus those extra few hours everyday. But to really try to craft a balance between work and play.
Revitalise.
I am using this summer to revitalise.
Spending the time doing the things that really make me happy, trying to fill my summer with fun experiences.
pics:
Visit to London,
Zoo experience feeding the red panda.
Holiday to Disneyland Paris and Paris city.
Step outside the box.
In terms of practice I think I really need to step outside the box.
Even with my current branding, I’m not truly happy, and think that I have pigeon holed myself quite a lot. Stop trying to design for who I think I am and instead, realise who I actually I am.
Rather than trying to gain a placement, as I don’t think I am ready as I don’t truly know who I am yet. This is only my second year, learning about anything to do with Graphic design, some may call it being safe, but I call it being smart.
“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” Dr Suess.
Go to exhibitions, find out face to face what I like and what I don’t, and whilst I am there start talking to others about design, make links? Good way to start before I throw myself in at the deep end, when I don’t think I’m ready. I don’t want to taint my name, by seeming in experienced & not ready. However I wouldn’t put the idea of a placement right out of the picture, maybe after I have had sometime to recollect and reflect and refresh, I might feel more confident and in a better mind frame to visit studios.
- Designs of the year 2014, Architecture, digital, fashion, graphic, product. june - august.
- The London design festival.
PPP2: Web design.
PPP2.
SELF PROMOTION.
WEB DESIGN.
Although I felt comforrtable creating my printed ephemera for my promo pack/ stationary without looking at any other designers, I am quite inexperience, through choice from lack of interest and enjoyment, about the web world. When thinking about my own self promotional website I wasn't sure, what to include, where to put things, how to catergorise my website.
Therefore I researched and looked into the personal websites of many freelance Graphic designers.
I started by looking at Graphic designer Lee Masons website. It is clear that Lee is a very experienced Graphic designer, with a large portfolio and string of sections to his websites. He has added details not usually seen on such platforms including, testimonials, a section of the website, in which he can make public the opinions which his clients have of him.
This is clearly Lee's main platform for speaking with clients and promoting his work, as he outlines a lot of information about himself on the site such as services, a lengthy about me and testimonials. As a new designer with not much experience outside of college, I will not be able to go into this much depth on my website, however I can still take format and layout hints from pages I will be including such as an about me and portfolio page.
Lee's website is very consistent in design and also very minimalist. His monochrome colour scheme means that any other colours on the page are bound to stand out. Making his work appear prominent over his own branding.
In terms of the layout, the work is separated into a simple and clear to navigate 3 column grid. I also noticed that there are roll over cues on each of the pieces of work pictured. However what lets this down is that the cues are very much unreadable. Although Roll over cues are a great tool for making the page easier to navigate, if I choose to use these in my own website, I must make sure that they are easy to read.
Another details that I also liked about Lee's site was the experimental nature of playing with hierarchy and text. Lee uses a larger, darker and bolder font to make statements. These by themselves, can be enough information for the browser, or they can continue to read the text in relation to what is said in this bold heading.
The next website I looked at belonged to freelance Graphic designer Mark Lawrence. Mark Lawrence uses a rarer form of navigation on his site, adhering this to the left hand edge of the screen. The catergories seen on this website, seem a lot more adequat for an up coming Graphic designer like myself. Here he has simply split the website into work/portfolio, a blog (wouldn't be necessary for myself), about, and a contact page.
Again I went to look at the work page to see how this has been laid out. Just as Lee Mason does, Mark uses a combination of white and black branding, allowing his work to to the talking. The only issues I have with this page is the extra green banner implemented on the page at the right hand side, I believe that when creating a webpage, for continuous and easy navigation it is always appropriate to keep the page balanced, extra details such as these hinder that and distract the eye, which is not what you want on a portfolio page.
However I was very impressed by Marks experimental rollover buttons. Instead of making the work dissapear, browsers are still able to see some visual of the work, and are then given a name for the visual. this could be a more attractive prospect than making the whole image disappear.
Mike Kus is another great graphic designer who's site I really love for its amazing simplicity and minimalism. I like how the whole of Mike's homepage is a slider filled with his work, meaning that the work is truly what speaks on the website, which I think is really important. I also like that as well as the 3 main sections I have seen on the home page (which is the most appropriate categorising I have seen so far in terms of what will work for my website) the designer has given links to other platforms such as twitter and Instagram. This way, we are allowed to as browsers, keep up with the designer in day to day life, looking at and hearing about projects they are constantly working on.
His work page also works as well as his homepage. It is eye catching, clear, easy to distinguish. His roll over buttons are equally effortless and accessible and very quick in response, creating a perfectly easy browsing experience for the user, and therefore allowing the browser to look at a larger amount of the designers work in a small space of time.
I also had a look at some designers websites whom I would consider some of my favourite designers, whom I also tend to have a similar style to. Kate Forrester (website seen below) is a very successful Graphic designer both locally and internationally. Her wealth of experience can be seen by not only looking at her work, but also her homepage on her website. Kate does not have a portfolio category, she does in fact split her work into 3 sections; words, pictures and books. There are also other sections on the site such as news and newsletter, in which we are invited to keep up with the design projects that Kate delves into, as soon as she starts working on them. Alike to Kate Forrester, my logo is quite flowy and intricate and so it is inspiring to see how she has still managed to keep a minimalist theme on the site by, keeping any other detail down to a necessity.
Although I am a fan of Kate forresters, I am not keen on the design of her website, as to me, with the additive details of lines inbetween and surrounding her navigation and other features such as wrap around text, makes the website look quite untidy.
On Kate Forrester's work page the layout is again sectioned into a grid and we are able to view the names of the projects she has created in the left bar navigation. However it is not clearly appointed what name goes with what piece of work, do we read the works, left to right or top to bottom.
When clicking on one of the pieces of work, the name compatible with this is highlighted in the left navigation bar. However there is solely one image of each piece of work and no description what so ever.
Lastly I looked at another favourite Graphic designer of mine Jessica Hische.
After looking at these websites, I wrote down a list of things which I need to consider:
- How many pages will the website have?
- What pages will these be?
- Will I use left or top navigation?
- How will I get my intricate logo to work online?
In terms of pages I think it is important to realise what the purpose of the website is. The number one priority for my website is to promote both myself and my work. Therefore there are only 3 other pages, other than the homepage which I would want to have on my site. These are; an about me, so that browsers can learn about me and my practice, a work page where browsers can view past projects I have completed, and a contact page, with my details incase people desire to contact me about work.
The work page will have further navigation, in the format of a grid which will have rollers as seen above as this is is a useful tool.
In terms of the next two questions I have about my website, I will have to sort these by trying out different options.
I sketched up each of my screen designs below, I decided to use a top of the page navigation as this was more fitting and appropriate for my logo. My logo is quite wide and so it wouldn't really work in a left page navigation system as it would make this section very wide and take up a lot of the home screen. This also conquers the issue of getting my logo to work online.
Home screen:
I decided for the home screen I would do something similar to graphic designer Mike Rus' website. In which I would use a slider to take up the whole home page in which would display my work. I felt that this homepage layout really reflected the intentions which I had in my printed portfolio which was to let the work do the talking. The plan would be to place my pieces of work on background with a similar colour palette to the work pictured. I would produce my logo in white and this would stand out against the different coloured backgrounds of the slider.
I decided for the navigation bar that to be consistent, the menu choices should also be in white which would then change to the dark teal/turquoise colour and my promo pallet.
Below is a view of how the slider would switch between work.
About:
I kept my about me page design simple and similar to the rest of my web layout. However It was also an opportunity to reuse my creative cv which I was so proud of. I felt that this really represented myself well to both employees or clients, and that it included any information they would need to acquire.
Work:
For my work pages It was really important for me to create an initial page the user would land on that would show icons of my work, really easy to use.
Keeping the same navigation as that shown at the top of the page for consistency, I created a clear and strong grid of icons of my work that would be simple for any user to understand. As the websites purpose would be to promote my work, It is important that this is the focus of my website, but also that work can be found easily and quickly during the navigation sequence.
For this reason I have created the design so that each piece of work has a simple roll over action. When the work is hovered over with the users mouse, they are able to see the name of the client, what type of design it is (packaging, publication etc) and then when it was completed. This way the user can also view how I have improved over time by dating the projects.
Below is the first page the user will land on, displaying my vast range of work, the second, how an image will look when rolled over, and the third, how each individual piece of work will appear on its own page:
Contact:
The contact page follows the same format seen on the final work page using the overhead headline section to write a small message to users. Its really important that I come across to possible clients as friendly and approachable and so the headline I have chosen to use is 'I'd love to hear from you'.
This is followed underneath with a simple list of information including another another welcoming message 'If you've got a great project going on, drop me an email or we can talk over some tea.'
This is then followed by two ways in which people can contact me as some may wish to email me, however others may wish for instant communication such as talking via phone.
PPP2: Self promotion.
PPP2.
SELF PROMOTION.
DEVELOPMENT.
I also created mock ups of stationary that I would send out to clients that would not be included in my promotional pack. These included:
Envelope.
Business card.
Letter design.
Possible mobile website loading screen.
Letter design in full colour:
When colour is not available to print items such as the letter will take on the following appearance, substituting the colour mint for black:
Below are final Images of my promotional pack and stationary.
There are a couple of changes I had to make to the design, these included the screen printed lid. Although I have spent a lot of time screen printing and screen foiling at uni, for some reason I seemed to make a mistake on my final piece of all things. I painted the turquoise gradient seen in a lot of my promotion on the lid. which I was then going screenprint my white logo ontop, however I didn't put enough acrylic in the binding mix and therefore the white colour came out very faint. For this reason I digitally printed the design onto mountboard and stuck this ontop. Although I realise this does not look perfect, I know that if I were to recreate the box again I would do the digitally printed lid first time around as It matches the rest of the branding much more succinctly.
I also decided to further tie in all aspects of the box with one another by changing the colour of the wood, the wood orriginally was in the natural shade of plywood, however due to my cool toned mint theme the colour of the box looked very warm. For this reason I decided to give the wood a white wash affect as it would be much more neutral and support the mint colour rather than create a large contrast. It was also a good idea as my colour scheme across my branding is white and mint.
Although It looks like my pack may have been very expensive to produce I found that it was quite low cost, as I thought cleverly about the scale of the piece and where to source my material from.
I had designed the box, inside storage boxes and coasters to be produced with plywood, which may seem an expensive decision in comparison to other peoples discussions to make their packs solely out of paper and card. However, I was able to source the wood from my dads company, a joinery business, in which they also cut down the wood for me. He reassured me that If I needed to produce more versions of the box, this would not be a problem as they order so much plywood in large quantities, being a low cost material in bulk, it wouldn't affect their price brackets. I then made sure that any paper based work inside the box was printed solely onto A4 card and no bigger meaning that the designs inside can be reproduced on my printer at home if necessary, but mainly both inside college if available and outside if not.
The only downside about my box / self promotion pack is that It is not cost effective to send out to a large stream of studios, and therefore would be quite a bespoke Item that I would take with me to studios if on a visit. From looking at how to contact clients I would much prefer to visit them, so that not only can they gage a true reflection of myself as a person, something that cannot be fully presented in a promo pack, but I am also able to gage the personality and practice of the company before I start talking placements. If I like the studio in which I visit, I will feel inclined to leave a promo pack with them, with both keepsakes and information about me, to linger in their mind after I leave. However I do think it would be a valuable task to create a less costly version (in terms of postage) that I can send out to a wide range of studios. More for the experience of contacting others, and creating conversation rather than solidifying any work. I also think that In terms of creative contact via exhibitions or events, I would solely carry business cards rather than my promo pack. My business cards not only have details of how to contact me, but also the link to my Behance, where possible contacts can view my work this way.
Although I am very pleased with the outcome of my self promotion pack, I feel that there are ways in which I could improve it. Mostly aesthetic changes, such as style. I feel that when designing my self branding, I had to really rush to get my promotion together in between all the other deadlines, However, since self promotion is such an important tool in the business, I would want to spend a lot more time really crafting and designing the piece to be a much truer reflection of myself. I do believe that my promotion pack represents myself and my style, however I feel it only emphasises on sector of this. I focused on my strengths when creating my pack which were type, illustration and designing for children, however I don't want it to come across that this is all I can do. I also worry that the illustrative style of the pack, makes me look quite young and inexperienced. Therefore over Summer I would like to further improve my work making it more neutral and not pigeon holing myself, and also trying to appear more mature and responsible to clients.
SELF PROMOTION.
DEVELOPMENT.
I also created mock ups of stationary that I would send out to clients that would not be included in my promotional pack. These included:
Envelope.
Business card.
Letter design.
Possible mobile website loading screen.
Letter design in full colour:
When colour is not available to print items such as the letter will take on the following appearance, substituting the colour mint for black:
Below are final Images of my promotional pack and stationary.
There are a couple of changes I had to make to the design, these included the screen printed lid. Although I have spent a lot of time screen printing and screen foiling at uni, for some reason I seemed to make a mistake on my final piece of all things. I painted the turquoise gradient seen in a lot of my promotion on the lid. which I was then going screenprint my white logo ontop, however I didn't put enough acrylic in the binding mix and therefore the white colour came out very faint. For this reason I digitally printed the design onto mountboard and stuck this ontop. Although I realise this does not look perfect, I know that if I were to recreate the box again I would do the digitally printed lid first time around as It matches the rest of the branding much more succinctly.
I also decided to further tie in all aspects of the box with one another by changing the colour of the wood, the wood orriginally was in the natural shade of plywood, however due to my cool toned mint theme the colour of the box looked very warm. For this reason I decided to give the wood a white wash affect as it would be much more neutral and support the mint colour rather than create a large contrast. It was also a good idea as my colour scheme across my branding is white and mint.
Although It looks like my pack may have been very expensive to produce I found that it was quite low cost, as I thought cleverly about the scale of the piece and where to source my material from.
I had designed the box, inside storage boxes and coasters to be produced with plywood, which may seem an expensive decision in comparison to other peoples discussions to make their packs solely out of paper and card. However, I was able to source the wood from my dads company, a joinery business, in which they also cut down the wood for me. He reassured me that If I needed to produce more versions of the box, this would not be a problem as they order so much plywood in large quantities, being a low cost material in bulk, it wouldn't affect their price brackets. I then made sure that any paper based work inside the box was printed solely onto A4 card and no bigger meaning that the designs inside can be reproduced on my printer at home if necessary, but mainly both inside college if available and outside if not.
The only downside about my box / self promotion pack is that It is not cost effective to send out to a large stream of studios, and therefore would be quite a bespoke Item that I would take with me to studios if on a visit. From looking at how to contact clients I would much prefer to visit them, so that not only can they gage a true reflection of myself as a person, something that cannot be fully presented in a promo pack, but I am also able to gage the personality and practice of the company before I start talking placements. If I like the studio in which I visit, I will feel inclined to leave a promo pack with them, with both keepsakes and information about me, to linger in their mind after I leave. However I do think it would be a valuable task to create a less costly version (in terms of postage) that I can send out to a wide range of studios. More for the experience of contacting others, and creating conversation rather than solidifying any work. I also think that In terms of creative contact via exhibitions or events, I would solely carry business cards rather than my promo pack. My business cards not only have details of how to contact me, but also the link to my Behance, where possible contacts can view my work this way.
Although I am very pleased with the outcome of my self promotion pack, I feel that there are ways in which I could improve it. Mostly aesthetic changes, such as style. I feel that when designing my self branding, I had to really rush to get my promotion together in between all the other deadlines, However, since self promotion is such an important tool in the business, I would want to spend a lot more time really crafting and designing the piece to be a much truer reflection of myself. I do believe that my promotion pack represents myself and my style, however I feel it only emphasises on sector of this. I focused on my strengths when creating my pack which were type, illustration and designing for children, however I don't want it to come across that this is all I can do. I also worry that the illustrative style of the pack, makes me look quite young and inexperienced. Therefore over Summer I would like to further improve my work making it more neutral and not pigeon holing myself, and also trying to appear more mature and responsible to clients.
PPP2: Self promotion.
PPP2.
SELF PROMOTION.
MINI PORTFOLIO.
I knew that now, from creating my box and the creative cv, the size that my mini portfolio would have to take on. Designing and putting this together was very easy as I already had a strong visual identity from the creative cv, business card and box, It was solely a case of furthering this branding across my mini portfolio.
However there were some definate elements I wanted to concrete alongside the already existing aesthetic.
- I want to accentuate my work and really make this the focus of my book, as it is a mini portfolio afterall.
- Choose a range of works that showcase my range of abilities.
- Give a small explanation of the purpose of the work, but try to let the work speak for itself.
When Designing my mini portfolio I wanted to combine these elements with my already existing aesthetic, therefore, for the content I came up with this design below:
SELF PROMOTION.
MINI PORTFOLIO.
I knew that now, from creating my box and the creative cv, the size that my mini portfolio would have to take on. Designing and putting this together was very easy as I already had a strong visual identity from the creative cv, business card and box, It was solely a case of furthering this branding across my mini portfolio.
However there were some definate elements I wanted to concrete alongside the already existing aesthetic.
- I want to accentuate my work and really make this the focus of my book, as it is a mini portfolio afterall.
- Choose a range of works that showcase my range of abilities.
- Give a small explanation of the purpose of the work, but try to let the work speak for itself.
When Designing my mini portfolio I wanted to combine these elements with my already existing aesthetic, therefore, for the content I came up with this design below:
I then made a list of my favourite works I wanted to include:
- Cath Kidston print.
The Cath Kidston print for the YCN competition is something that I really enjoyed doing. I have always loved illustration, and I knew even from studying art at school and coming from an art driven background that pure forms of design that come from a pen, pencil or paintbrush would be a strength of mine. I was able to play on that when adapting to the strong painterly style that Cath Kidston already had. This paired with my strong concept for the brief, a print based upon memories of trips to the british seaside which many 29 year old women would have, created a response that I was really proud of, and also helped to define my interests in Graphic design. I had also realised that via completing this project, Working as a designer for a company is something that I would also like to do, alternatively to working as part of the studio. I am also currently designing for the brand Yankee candle which I am really enjoying, as this is also giving me the same kind of experience, however this project is currently unfinished and so I am unable to include it in my current mini portfolio.
- COP1 Modernism book.
This is my only piece of work from my first year on the course which I still truly love. The response had a concept which I put 100% into building, and is a piece of work that I truly refined to work for my audience and for the message. The book titled 'Out with the old, in with the new' was a publication directed towards children between the ages of 6-8 about the revolution of modernism. Not only did I talk about how modernism impacted all sectors of design such as art, furniture and architecture in the book, but I also made it with a modernist sense in mind such as printing the book digitally as in modernism we celebrate the possibilities from new technologies and giving the book a metal ring bind as tubular steel was a new material celebrated at this time. The book all written by me, was wrote in a child friendly rhyming style to enhance interest in the subject.
- Kate Spreckley business cards.
I created a business card design for a hair stylist and Make up artist called Kate Spreckley. Having worked at Mac part time and as a freelance artist for the remaining time, the freelance side of her business was beginning to grow and become very popular. The project allowed me to further strengthen quite a lot of skills including my ability to brand, the audience for Kate's business cards were mainly weddings and special event bookings and so It was important I communicated this with the write aesthetic via colour and style, wanting something totally opposite to an already existing brand such as Mac, known for its more edgy and modern design. It also helped my improve my crafting skills which was something I really wanted to hone in on at the start of this year, and because of this project and others I feel that my crafting skills have improved dramatically.
- Yoga teacher logo.
I recently created the logo for a new and up and coming Yoga teacher; Tasha Rae. This was actually a competition brief from the site 99 designs. I was quite weary to enter a competition on this site as at times, looking at the range of briefs it seemed like it could lack some professionalism. However I entered one of the competitions anyway with high spirits. Although I didn't win the competition, (I tried to balance what I thought was right for the project, with some of the clients wants for the project) it gave me good experience working with clients whom im not able to speak with face to face. Even though I didn't win I'm glad that I still gave my opinion and essence to the design, as I feel this is an important step to take as a designer. It is important to blend your wants for the project, with the clients wants, and not just throw your hands up in the air for every request the client makes, even when you don't particularly agree.
- Barbie packaging design.
I created the Barbie packaging for this years COP submission and I was proud of how I was able to take such a strong political issue (Globalisation) and translate this into something truly creative. I think that last year I was truly able to synthesise well, but this project in particular helped me refine this skill even more. It also opened the door on a train of thought of 'Is what I am designing for a good cause?' which is something I might like to look into more so next year, not the ethics of design in terms of production, but more so, the morals of design. I also think that this project proves how much I have improved on my crafting skills, I was pleased myself, and got many compliments on my crafting skills and how the aesthetic of the box truly fit the already existing brand, something I have really succeeded at this year.
- Bear cereal packaging design.
The last piece of work I want to include is the project that I paired up with Caitlin Walsh to complete for YCN. We were warned by Fred not to work with our friends as this would probably not work out. Nonetheless, Me and Caitlin not only both shared skills but also had skills which the other envied, so we thought that now would be a great time to learn from each other. I found that through out the whole project, friends or not, myself and Caitlin were really successful due to two things; we both had best intentions for the projects at all times and always practiced great communication. It was because of this combination that we were able to create a successful response that we were both really pleased with in the end.
Using the above layout, I started applying this to my projects using the same colour scheme and illustration style as my other promotional ephemera.
BEAR:
Kate Spreckley:
These are the two different colour combinations which I experimented with for my mini portfolio interchanging them between the 6 different pieces of work. I used the above format for every double paged spread in the book.
To complete the mini portfolio I created a front and back cover with a similar aesthetic to that of my creative cv as I wanted to keep them consistent. Whilst the front of my cv reads 'Get to know me' the design I have created for the mini portfolio in the exact same style reads 'Get to know my work.'
Thursday, 8 May 2014
PPP2: Self promotion.
PPP2.
SELF PROMOTION.
CREATIVE CV.
Today I started working on the creative CV section of my self promotion.
Knowing that the inside trays of my box have the measurements of 105mm x 105mm means that I know I will have to create something that will fit inside these boundaries.
At first began considering a corsatina format, a corsartina format means that I would be able to concentrate a large amount of information into a smaller surface area by taking advantage of the folded sections.
One way in which I thought that I could manipulate this even more, was to take the sections of information I had created (previous blog post; hobbies, skills, interests etc) and devote each section of the corsatina to one of these sectors. This would create both a flow of information throughout the format, and make it clear and easy for the user to read.
However I feared that this format might look slightly boring and almost quite tedious to read is the eye will be constantly moving in the same direction along the line of the corsatina. I am always looking for more ways to make my work interesting, and so I looked for another way in which I could fold paper that didn't involve the outcome to seem so mundane.
Knowing again, that I would need to be able to fold the piece of card or paper into a small square shape I looked for a format of fold that would allow me to do this.
This is when I came across the map fold.
SELF PROMOTION.
CREATIVE CV.
Today I started working on the creative CV section of my self promotion.
Knowing that the inside trays of my box have the measurements of 105mm x 105mm means that I know I will have to create something that will fit inside these boundaries.
At first began considering a corsatina format, a corsartina format means that I would be able to concentrate a large amount of information into a smaller surface area by taking advantage of the folded sections.
One way in which I thought that I could manipulate this even more, was to take the sections of information I had created (previous blog post; hobbies, skills, interests etc) and devote each section of the corsatina to one of these sectors. This would create both a flow of information throughout the format, and make it clear and easy for the user to read.
However I feared that this format might look slightly boring and almost quite tedious to read is the eye will be constantly moving in the same direction along the line of the corsatina. I am always looking for more ways to make my work interesting, and so I looked for another way in which I could fold paper that didn't involve the outcome to seem so mundane.
Knowing again, that I would need to be able to fold the piece of card or paper into a small square shape I looked for a format of fold that would allow me to do this.
This is when I came across the map fold.
The map fold also allows for a larger amount of information to be concentrated into a smaller surface area. It also allows me a larger workspace to create something on once the whole page is unfolded, leaving opportunity for more experimental layouts.
I began to think of layout ideas and how I could really represent my growth and journey whilst on my degree at Leeds college of art. This is when I thought of the idea of a tree formation.
Much like a tree, a designer has many layers, and many skills which they have honed and crafted over a number of years. I felt that this also linked to the idea of my box, in which layers have to be removed to discover more and more things about myself.
A tree is also constantly growing, representing the idea that I have come to a halt in my design career but I am constantly growing, and also, striving for the top.
Below is the first sketch I have created following this idea, here I have drawn a tree that is split into 5 sections, thus representing the 5 sections of information I wish to include on my CV. Pointing away from the illustrations are arrows which will point towards spaces in which I will discuss each of the 5 sections.
I liked this idea, however I felt that it could be improved with more creativity, and I also wanted to further highlight my interest and skills in illustration. I also wanted to make the CV seem more personal and friendly.
I continued deliberating and started to come up with the idea sketched below. I have used the same tree formation, however I have added a few extra details. On each section of the tree trunk I have illustrated an animal which lives inside a tree, the information linked to each section (hobbies, skills, interests) is shown coming out of a speech bubble of each of the animals mouths.
This would display my interest in illustration, add friendliness, and show that I am a fun designer, who is able to link many piece of design together (box layers to tree layers etc).
In terms of colour pallet, I want to keep using the same colours as in my other branding for consistency. Using a larger range of colours may make the branding start to look more inconsistent as I have now tied in the visual of image illustrations rather than solely text. Therefore the only colours I will be using are a range of mint and white. I will create depth, light and shadow by layering different shades and using gradients.
I started the illustration by building up the layers in the tree - The 5 layers of skills and interests that Built me as both a person and a designer.
I added details to the sections of the tree as I really want to show of my illustrative skills through my branding.
Next I moved onto beginning to add in details and digitalise images such as the animals I sketched up on my design.
I did however feel that when layering these up against the tree that they began to blend together. Although this did not look too dramatically bad, I feel as though It is my job as a designer to identify and fix these small issues, and therefore wouldn't want a possible employer to see this when viewing my pack. Therefore I changed the colour of the tree to brown, although my colour scheme was originally strictly mint and white, I found that adding brown to the combination was complimentary rather than distracting.
I then added the details of all the speech bubbles in, in varying shades of mint. I thought that this format gave the idea of a traditional creative cv a fun twist. I wanted my self branding to make me appear quite friendly and approachable, and so I found a narrative style such as this very fitting.
Next I moved on to work with the top section of my cv, which would include information such as; my name, job, email, behance, current education and where I am based. Also included in this section would be a small overview about where I currently stand at the moment. I carried on the tree motif throughout this section as it reiterated the idea that I communicated in my 'small overview' that I am built up on layers (of skills collected etc) much like the layers which a tree has. (The older the tree - the more layers, the more experience in graphic design the more layers) I had also mentioned that I have gained so much more knowledge and skill in my time studying, I know that there is always room to grow - Another reference to nature.
Below is the whole design combined together, I am very pleased with the final design as I believe it sets me apart If a potential employer were to look through a pile of self branding, however I also believe that it is a strong reflection of some of my strengths and interests within graphic design.
To finish off the creative CV, I created an outside cover which would fold in half and wrap around the outside of the folded paper like, so that the cv would be opened like a book, and unravel like a map fold.
Here is the cv printed and assembled:
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