OUGD602 / PPP3 - Self Branding: Design development.

OUGD602
SELF BRANDING 
DESIGN DEVELOPMENT

I found a really great slim typeface 'Raleway thin' that I felt has both the elegance and simplicity I am looking for for my branding. I tried having a bit more of an experiment playing with solely my last name in gold foil, however I felt that by taking part of my name away from the design I was taking away part of my identity. 

Plus I really feel like the business card is something that is exchanged to 'remember' someones name and details, therefore the business card should serve this function and the information presented should be clear. Therefore I will endeavour to use my full name. 

I added my full name back in and started playing around with the size:

I felt that the font was the right kind of minimalism and simplicity I was looking for, to further enhance the ability to read the logo, I played with the kerning to space the letters out a bit more.

I swapped the design to left aligned in order to make it a bit tidier. I also then played with scale a bit more to accentuate the 'gold' theme of my branding. 

I am really happy with the front of the business card design and think it is something that both represents me as an individual playing with colour and finishing in reference to my last name, but is simplistic enough that it was support my portfolio without overcrowding it with extra design.  

I moved onto the back which I wanted to keep just as transparent and clean as the front, however I also wanted to use this space to get some of my personality across also. I won't always hand out my business cards with my other printed branding and so it is important it communicates everything I want it to by itself. As with my last 'temporary' business card I used a bit of word play on the back of the card in hopes of getting those viewing it to warm to me a little. 

Whilst working on my current branding I came up with the idea of 'making gold' as a reference to making better than amazing, on point design. Here I came up with the phrase 'Lets make gold together', I thought that this would be great in that it communicates both to a potential employer and any possible clients I may have before I secure a job at a studio. 

I then listed my details in a simple and readable format adjusting the kerning again to make the design appear even more clean and clear.