PPP Group company / Sublime : Logo designs.

PPP2.

GROUP COMPANY / SUBLIME. 

LOGO DESIGNS.

We all had a go a branding the company by creating a collection of diverse logos. The theme for the company had orginally derived from a lime and white colour scheme we had seen, which is where we came up with the name SUBLIME. This name pairs both our colour combination with our excellence of work. 

For the first couple of logo designs I tried to repsresent the companies personality quite heavily by creating quite a fun and comical representation of the word Sublime. Our company is quite laid back, easy to work with, and with our large range of employee benifits and themed days such as Krispy kremes on mondays and duvet days on yoga Sublime is a fun place to work at. I also thought that a logo such as this would make us stand out from other studios due to its unique and individual appeal.

I tried the submarine lime in a couple of different colour combinations, however I think the first is more appropriate as it uses the colours of the real life fruit. 

For the next logo I created a simple geometric line drawing of a cut through line. Here I was just experimenting with different motifs. I don't particularly think that design fits with or offers anything to our design studios. Also as a group we began to worry that by incorporating such a large fruit drawing into the logo, it was beginning to look like something that would represent a juice drink rather than a design studio. 

To Combat the previous Issue I tried to make a logo that spoke about us being creatively involved and emphasised that we were a design studio. Here, I added a pencil into the design as this is a tool used for drawing. I also added a leaf ontop of the pencil to replace the, I felt this strayed away from the aesthetic that made the logo appear like branding for a juice drink.  

I worked on this design further taking out the pencil illustration and having the I as the regular character. i created two versions of this with a slight addition of horzontal lines on the bottom logo to segregate the name from the profession. I thought this logo worked well, however a couple of others within the group feared that it looked like a juice drink logo again. 

In the end we decided to go with a logo that Ant designed which still had a reference to the lime visual however It wasn't so strong.