Wednesday, 20 February 2013

OUGD402: Free ads.

In three's we were to each answer the following questions:
What is your professional name and contact details?
What 5 words best describe your design practice?
illustrative/ organic(not geometric)/ ornamental type/ minimalist/ fliud
What 5 words best describe you as a person?
What are your 5 strongest design skills?
What areas of graphic design interest you the most?
What are your 5 favourite designers/design studios?
What makes these your favourites (Where can you see there work)?
What are your 5 favourite design blogs?
What 5 things do you want to be?
What 5 things do you think you need to do to be this?
my answers:
What is your professional name and contact details?
Sarah Goldthorpe- Sarah.goldthorpe@hotmail.com
What 5 words best describe your design practice?
illustrative/ organic(not geometric)/ ornamental type/ minimalist/ fluid
What 5 words best describe you as a person?
Creative, considerate, Joker, determined, compassionate.
What are your 5 strongest design skills?
illustration, customised type, hand drawing/painting, papercutting, Editorial.
What areas of graphic design interest you the most?
Branding/Identity, typography, digital illustration, packaging, editorial/publishing
What are your 5 favourite designers/design studios?
Marian Bantjes, Si Scott, Daren Newman, Madebyanalogue, Root studio

What makes these your favourites (Where can you see there work)?
Marian's type and the fluidity/patterns she creates in her work are amazing.
Si scotts website: His recent paper modelling is some of my favourite work, his constant fluidity and how this seems to be successful in everything he designs and who he designs for.
Daren Neman- His website meandmypen.com - His typography skills and results are amazing, I especially love his glow in the dark work.
Madebyanalogue - creative branding, out of the box and experimental materials. Lockside and hummingbird branding.
Root studio for their illustrative design, in particular work for mission burrito.
What are your 5 favourite design blogs?
Behance, The Die Line, Design Boom, Identity designed, Mag spreads
What 5 things do you want to be?
Successful, Known for great design, happy, balanced, Individual (recognised by signature style etc)
What 5 things do you think you need to do to be this?
Organised, hard working, motivated, forward thinking, positive.
Sarah Heal's answers:
What is your professional name and contact details?
My professional name is Sarah Heal, my email address is sarah.heal@hotmail.co.uk
What 5 words best describe your design practice?
illustrative
free flowing
feminine
youthful
colourful
What 5 words best describe you as a person?
Chatty
bubbly
experimental
aspirational
honest
What are your 5 strongest design skills?
free hand lettering
illustration (by hand or using adobe illustrator)
paper engineeringconcept designing
What areas of graphic design interest you the most?
branding
identity
packaging
poster designs... anything illustrative
What are your 5 favourite designers/design studios?
Walt Disney Imagineering
Jessica Hische
Kate Forrester
Brittney Lee
Chris Sanders
What makes these your favourites (Where can you see their work)?
Crafting, working in groups, concept designing and amazing colour application is everything i love doing. You can see the designers at Imagineering's work in the Disney theme parks, en-captured in family photo albums forever.
What 5 things do you want to be?
An imagineer
An illustrator
A Graphic Designer
A Concept Artist
Successful
What 5 things do you think you need to do to be this?
Motivated/ Driven
Friendly / Happy
Skilful
Organised
Enthusiastic/ aspirational

For my design for Sarah's free ad I concentrated on a few elements, the first were her design practice illustrative, free flowing, feminine, youthful, colourful. I also took a look at one of her favourite artists to grasp a particular style she liked and may aspire to be like, I had a look at Kate Forrester's work. 


 Kate Forrester seems to have a signature style that takes on a paper cut appearance.
I noticed a similar style in some of Sarah's previous work.



Combining these ideas/ aesthetics I devised a free ad for Sarah.

Once I had finished Sarah's ad I found that this was my favourite of the 3 I had produced, and would be more happy of something this style to represent me rather than the piece I had created for myself. 


Danielle yearsley's answers:
What is your professional name and contact details?
Danielle Yearsley
dlyearsley@live.co.uk
What 5 words best describe your design practice?
Exploritory
Organic/Natural aesthetics
Mixed medium
Reflective
Illustrative
What 5 words best describe you as a person?
Outgoing
Open-minded
Experimental
Motivated
Determined
What are your 5 strongest design skills?
What areas of graphic design interest you the most?
Branding
Identity
Product & packaging
Typography
Illustration
What are your 5 favourite designers/design studios?
Si Scott
Isidro Ferrer
Christoffer Relander
Mateusz Witczak
Yi Xiang Lim
Lucinda Rodgers
What makes these your favourites (Where can you see there work)?
Mostly because of the personal, hand rendered styles of production. For example, use of mixig media such as water colour
and fineliner demonstrates traditional artist skills. Advertizement, Magazines/publications , personal websites and blogs
etc.
What are your 5 favourite design blogs?
Creative Review
Design week
I love Typography
Behance
Pinterest & google+
What 5 things do you want to be?
Graphic designer
Illustrator
Photographer
Inspired
Motivated
What 5 things do you think you need to do to be this?
Be Organised
To stay determined
Array of media(eg, kit of tools, pens etc)
To research
Stay open-minded

 When I designed Danielle's free ad, I found that her likes were very much like mine. We both had a preference for hand rendered work, particularly the use of water colour and so I wanted to emphasize this. The black references the fine liner which when in combination with other traditional media, Danielle thinks shows true artist skills. I have use dream catcher symbolism in this piece, not because of a comment that Danielle made but from know her as a person, she is very free spirited and easy going. I found that Danielle liked very organic pieces of work, one artist she mentions in particular Christoffer Relander, takes some breathtaking photography in which he accentuates the occurence of trees. I wanted to reflect this in the piece below: 



From these answers we have been asked to design a free ad, for ourselves and our two partners. 
The ads must be A4 format but a3 scale.
Have a maximum of 50 words.
They can be either type, or type and image. 

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