Using the areas of Graphic Design discussed in the seminar, studio workshop as a starting point and with reference to the 'What is Graphic Design For - Part 1/2' presentation. Identify, record and evaluate a minimum of:
- 5 examples of websites/blogs. that will help you to define information & way-finding design.
- 5 examples of websites/blogs. that will help you to define product & packaging design.
- 5 examples of websites/blogs. that will help you to define branding & identity design.
- 5 examples of websites/blogs. that will help you to define editorial and publishing design.
- 5 examples of websites/blogs. that will help you to define retail and & promotion.
You should aim to identify sources that represent the breadth of design practices, functions and audiences. Once you have identified your sources, you will need to:
- Write a brief statement defining your understanding of each of the design areas
- Identify 10 examples of each discipline and 'categories' them by genre, audience, content, sector, budget and/or any appropriate method as discussed in your groups.
- Comment on the effectiveness of the examples with regards to content, format, function and media.
Information and Way-finding design.
Infogr8
Behance
Infogr8
Audience: It is clear from the semantics of this piece that it has been created for a specific audience, woman of those who are interested in hair care. It also caters to those who are interested, whom have different hair types, offering solutions for every hair type. This is shown in a quiz type layout often found in publications aimed at this demographic audience such as women's magazines.
This info-graphic uses a format which references its subject. The designer has used illustration that reflects its subject matter, focusing on a pixelating effect in reference to the digital. Although illustratively impressive the piece also relies upon a simple and effective format, first established on the info graphic is defining digital eye strain, followed by causes, results and a solution.
Not only does this info graphic show how information can be processed and portrayed effectively, It also shows how almost complimentary colours can be used well together. The piece also has a great balance between text and visual. The piece also follows a problem and solution format. Telling the signs and symptoms of Pet deafness but also how to combat the situation which is an informative but also interactive approach.
This info graphic really displays how to section information clearly without confusion. The designer establishes hierarchy of information through different weights and point sizes of typeface. The piece also projects fun, creativity and interactivity by adapting the language used to interest their target audience. However the piece is also very informative and show a serious side with the final section 'Makin' a livin' ain't easy'.
In this info graphic we are encouraged to follow a story, this type of info graphic may also appeal to a wider audience as it adheres it self to not only those who take in information visually, but also those who learn by listening. The use of these fun illustrations ask us to look at the specific subject in a new light, not one in which we are shrouded in piles of overbearing information, and matching heart pulling photos. We are not made to feel guilt, merely well informed in a light hearted manner, in which we are left to decide which is the next step.
A clear and concise seasonal infographic which uses a great variety of data presented in different formats. The info graphic is well themed, using appropriate illustrations and colours. The info graphic shows critical information and is well section for precise understanding.
Another great piece which takes interactive info graphics to a whole new level.
'Bomb Sight [bombsight.org] is an interactive map that aggregates all the locations where the bombs fell between October 1940 and June 1941. As this data was previously available only in the Reading Room at The National Archives, Bomb Sight aims to make the maps available to citizen researchers, academics and students. In the map, the bomb sites can be filtered by weekly time spans or only those that fell during the first night of The Blitz. In the future, the map should also include references to memories and photographs from the time period.'
People can see for themselves the devestation that took place during the ww1 as the regular facts and figures may not do the entirety of the war justice. Users can also see how the war may have affected them by seeing if any bombs struck where they lived/ worked etc, which is more personal than any television advert you could see.
Here is another great info graphic that demonstrates a problem communicated on a large scale. It again takes a more interactive role, rather than just presenting facts and figures, the viewer is shown in a video the active extent of co2 emissions in new york. Viewing the problem in the most literal way, proves that the issue is easier to understand and provokes more people to consider a solution and commit to a change.
This pop up book is an example of how presenting the facts and figures in a more formal and conservative way can be taken to an interactive level. The book combines both a minimalist format with a playful edge in order to create something significantly informative yet engaging for the brain.
Product and packaging design.
Product and Packaging are very important in the selling of the product. When being introduced to a product the packaging is the first impression that the customer will gain. The packaging needs to be effectively, eye catching, persuasive, low cost and practical if in need of mass production. There is however another side of product and packaging in which is individually crafted, thus having a more luxurious appearance and a more personal feel. Not only must the packaging promote the product, it must also try to create a relationship with the buyer.
Lovely Package
Product and Packaging are very important in the selling of the product. When being introduced to a product the packaging is the first impression that the customer will gain. The packaging needs to be effectively, eye catching, persuasive, low cost and practical if in need of mass production. There is however another side of product and packaging in which is individually crafted, thus having a more luxurious appearance and a more personal feel. Not only must the packaging promote the product, it must also try to create a relationship with the buyer.
Lovely Package
Branding and identity design.
Branding and Identity are visual extensions of a company, Branding refers to the strategy and the routes that companies travel through in order to promote their services/ intentions, whether these be through, events, campaigns, marketing plans etc, the logo is what customers\clients use to identify with the brand. Identity is the umbrella in which these concepts fall under, the Identity is built using the brand and trademarks.
I have found 5 different blogs/websites that discuss Branding and identity design and have selected 2 examples from each.
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Editorial and publishing design.
Eight:48 Magazine
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