PPP- What is Graphic design? Part 2.

After collecting the five examples of my five chosen categories below, we were ask to pick one from each of the collections.

From these 5 we had to analyse what we thought were 

1. The function - What is it trying to do?

2. Design Context - What is it? Who is its audience?

3. Tone of voice - Serious/ playful etc.

4. Message/ Idea/ Concept - What is it trying to communicate?

5. Intended scale - What scale should it be on?

Once we had written about our chosen 5 we had to consider if what we had collected could really be labelled as graphic design. Many found that they could depict a real function, or message, that they couldn't understand the tone of voice or who it's audience was. I learnt that, If the piece does not comply with any of the above and only scale, then it is in fact, not a piece of graphic design. If it can configure with elements such as function, message an design context, then this is the borderline for assessing work as a piece of graphic design.

As a group we then had to lay our remaining designs we had collected and find as many functions, design context, tones of voice, messages and scales from these as we could. from this we made 5 lists.

Function

1. Inform

2. Explain

3. Advertise

4. Instruct

5. Advise

6. Educate

7. Inspire

8. Promote

9. Persuade

10. Thought provoking

11. Creating empathy

12. To shock or warn.

Context

1. Posters

2. Packaging

3. Interactive sculpture/ structure

4. Branding/ Identity

5. Publishing/ Magazine/ website

6. Invites

7. Business cards

8. product design

9. leaflet

10. catalogue/ brochure

11. cd/record cover

12. books

13. photography

Tone of Voice 

1. Informative

2. Humorous

3. Serious

4. Playful

5. Empathizing

6. Satirical

7. Angry

8. Relaxed

9. Rude/ offensive

10. Polite

11. Formal/informal

12. Political

13. Instructional

Message

1. To help/ raise awareness- charities.

2. To get people to attend.

3. Promoting a brand, selling products.

4. Propaganda

5. Subliminal/ underlying message

Scale

1. Billboard

2. A6 Invite

3. Business card

4. Installation, 3d, billboard size

4. CD size cover

5. A4 to A0 publishing

6. Lengthened A4, Vertically longer.

7. 3d product design, bags, clothes.

From these lists we are to identify a range of of examples of graphic design appearing in the 5 categories above.